Outdoor Research: Designed by Adventure
A passion for human powered adventure inspired the birth of Outdoor Research, an outdoor gear company based in Seattle, Washington. And 27 years later, this passion remains as strong as ever. But their goals have expanded to embrace a greater mission: their customers' experiences of human powered adventure. Over the years, they've learned it's not simply about what they think. It's about listening to their customers and building their ideas into Outdoor Research's products.
Their focus is on creating functional solutions for human powered adventure and how they do it is the fun part! Through their Lab Rat program, any user of OR gear can report back to them on how their product worked during their adventures. Lab Rat feedback is sent directly to their product development team and has affected individual products as well as entire product lines, from hats and gloves to bivy sacks and apparel.
Truly useful gear is the result of a process that begins by paying careful attention to the needs of outdoor adventurers. By listening to these people, Outdoor Research achieve a clear purpose for the functionality of each product. From this, they deliver what is the hallmark of OR products: functional gear that works and lasts. As a result of placing quality and function first they offer the finest guarantee in the industry — OR's Infinite Guarantee®.
As outdoor enthusiasts, they know people are designed by their adventures, changing as they pursue their sports. They also know, because their customers have told them so, that the gear they use should also be Designed By Adventure®. With this inspiration and Outdoor Research's passion for adventure, they continue to develop gear that helps their customers reach the top, find a new edge, discover new adventures and environments and uncover new parts of themselves along the way.